In modern times there’s a massive emphasis on content and content creation with regards to marketing. You have techniques such as inbound marketing that is built around creating content for users to find and engage with. Talk to any experienced marketer, and they’ll tell you that content creation is the present and future of the marketing world.

If you want to produce great content for marketing purposes, it’s often encouraged that you find yourself a ‘content creator.’ It’s likely many of you have heard of this term before, but may not understand what a content creator is or why you need one.

Bearing that in mind, this article has been devised to help answer both these questions for you. Let’s begin with the simple one first:

What Is A Content Creator?

On the face of it, a content creator is exactly what it sounds like; someone that creates content for your business. You can have various content creators, one for infographics, one for blog posts, one for videos, etc.

Their whole aim is to take your ideas and turn them into content that’s valuable for your business. It’s up to you how you manage your content creators and how you assign work. You can send them a project brief and get them to fulfill it, or you can give them free creative reign and trust them to create content for your business by themselves.

Why Do You Need A Content Creator?

To some, the idea of a content creator is pointless. Why hire someone to create content when you can do it yourself? The simple answer to this is because a content creator specializes in producing content on a regular basis. Not only do they know how to create great content for industry websites, they know how to do it efficiently and properly.

What many people don’t know is that there is an art to creating online content, particularly if you want that content to attract a large audience and help drive traffic. Contend creators know all the tricks of the trade to ensure content is optimized for SEO purposes. This includes the way they layout a blog post, and the keywords they include within it. You can also apply this to other forms of content too, such as understanding how to title a video to get more clicks, and so on. With content that’s optimized for SEO, it will have a knock-on effect for your inbound marketing plans.

Your content will rank highly in many search results, which leads to a traffic increase, which means you could find lots of leads to convert.

The average person will just write a blog post or make a video without thinking about SEO or inbound marketing. It’s part of a content creator’s job to do all of this, and your business will benefit.

With a content creator, you ensure you have lots of high-quality content that’s built around your brand. It’s all produced in a similar style that serves to build a brand identity and increase awareness. This helps you create a solid online presence and make your brand more recognizable through your content.

Along with this, you have the simple fact that it takes time to create content. A simple 750-word blog post might not look like much, but a lot of effort goes into it. First, you have to come up with a content idea and title, then you have to actually write the content and edit it. All of this can take hours to do. When you run a business, you can’t afford to spend hours each day writing blog posts. Furthermore, creating visual content takes even longer, it can eat up a few days of your time!

You need a content creator as they help take things out of your hands and absorb some of your workload. For example, doctors should be helping patients, not managing their practices web presence. Content creators spend days producing lots of content for you, while you can focus on your strengths and carry out work that benefits your business in other ways.

Don’t underestimate the burden of marketing

Don’t underestimate the value of content creation regarding SEO, inbound marketing, and brand awareness. Similarly, don’t underestimate the value of having a content creator to take care of everything. One content creator can theoretically produce about 5000 words of content for you every day, maybe even more! Not only that, but it will be content tailored for SEO and designed for your audience to engage with. If you want to get the most out of your inbound marketing strategy and gain brand awareness, you need a content creator on your team.